Gateway Motorsports Park and World Wide Technology, a market-leading technology solution provider, have announced a long-term naming rights commitment, renaming the motorsports facility World Wide Technology Raceway at Gateway.
With the newly minted partnership came the need for some serious rebranding. Commerce Color was tapped to help with a variety of fresh branding projects ranging from window graphics to extra-large mesh banners.
Top: 13' x 89' mesh WWT banner. Left: 14' x 48' vinyl front gate banner Right: 18 x 28' banner on office tower
Left: 9' x 24' vinyl entry sign Right: full window graphic wrap with vinyl banner top
One of the challenges of the past was the potential for some of the grandstand banners to loosen under stress from unpredictable weather conditions. High winds and rain had resulted in a few failures in past years.
"Borrowing from our experience with traditional outdoor and the expertise of our installation partner, we devised a more secure system that will hold the banners securely in place," reported Derek Croghan, Sales Manager at Commerce Color. "Barring an Act of God, those big banners will remain intact for their expected lifespan."
Place Based Media South Grandstand: Multiple 15 ' x 26' custom mounted mesh banners
Place Based Media East Grandstand: 33' x 54' custom mounted mesh banners
Note: Not all the banners seen in this video were printed by Commerce Color. Some of the smaller versions were reinstalled from previous inventory.
"We're really happy with the improved system that Commerce Color came up with. The signs look fantastic! We're delighted with what we've accomplished so far."
-- Declan O'Neil, V.P. of Business Development, WWT Raceway
A Premier Racing Facility
As part of the partnership between World Wide Technology and Gateway Motorsports Park, the track will feature new WWT branded signage throughout. The signage changeover is underway and will continue to evolve throughout the 2019 season.
“The support of WWT will help ensure that our track will compete for North America’s most elite races and offer an innovative and exhilarating fan experience for years to come,” said Curtis Francois, CEO of Gateway Motorsports.
“The relationship with WWT will help us tremendously as we continue to grow World Wide Technology Raceway into one of the premier racing facilities in the country.”
About Commerce Color
Commerce Color helps companies bring their brands to life! Big color, vibrant imagery, and vivid graphics are the standard for our large format printing assignments.
Are you looking for help planning your next big branding program? Call Commerce Color at 888 781-7702 and speak to a large format expert.
