Giant building wraps and wallscapes create unusual and fantastic visuals. They're used all over the world for all sorts of super-sized promotions. What makes these enormous wallscape projects successful is the element of surprise that they can provide.
We dipped into our project archives and found a couple of cool wallscapes Commerce Color worked on that demonstrate just how fantastic these oversized giants can be.
Wallscape: Life Comes at You Fast
Imagine a giant can of paint overturned onto a parking lot. The creative team at TM Advertising did just that for Nationwide Insurance.
This super-sized wallscape promotion featured three, eighty foot vinyl panels with a photo of a paint can spilling out toward the viewer.
The genius behind the effect was the special removable ink used to continue the spill effect that ultimately covered the parking lot below. The spill covered a few parked cars as well as the ticket booth.
Don't miss the time-lapse installation video.
The TM creative team said the campaign included both traditional and non-traditional media, including this larger-than-life paint spill, located in Nationwide’s hometown of Columbus, Ohio.
It was the perfect blend of outdoor, viral and guerrilla marketing. It stopped traffic — literally — and generated unprecedented attention and awards.
Wallscape: Miracles at Play
This twelve story building wrap project was installed on the same building face in Columbus Ohio. The enormous wallscape installation kicked off a collaborative fundraising program for Nationwide Children’s Hospital called “Miracles at Play.”
The three giant wallscapes, which were designed by Enguage, printed by Commerce Color and installed by Orange Barrel Media, appear on the side of the building like an over-sized children’s playground complete with monkey bars, a seesaw and a children's slide that was more than six stories tall.
The wallscapes with all their associated construction weigh in at 15,000 pounds and include more than 12,000 square feet of printed vinyl material. The seesaw alone weighed nearly 5,000 pounds.
Check out the time-lapse video of the actual installation process.
Are you ready to tell your story in a BIG way? Call Commerce Color at 888-781-7702 and speak to one of our large format experts.
